Success stories
Oleksandr AVRAMUK
General Manager of Lactalis in Ukraine
Oleksandr Avramuk joined the international Lactalis family as a sales manager in 2008, following his tenure at FMCG companies Kraft Foods and InBev.
A prime example of internal career growth and employee development within the Lactalis Group, Oleksandr rose from manager to head of the commercial department. In March 2024, after 16 years with the company, he assumed the role of General Manager of Lactalis in Ukraine, succeeding his predecessor and mentor, Renato RUSCZYK.
In his role as a top executive, Oleksandr prioritizes people development and fostering effective teamwork, alongside the automation of business processes and risk management.
Oleksandr’s personal motto is "never give up!" "We have weathered many crises, challenges, and turbulent times. We persevered, bounced back, and achieved incredible results, becoming an example for many countries within the Lactalis Group. We thought outside the box and never gave up. I believe it will be the same in the future!" – these were the words Oleksandr shared with his colleagues during his first days in the new role.
Renato RUSZCZYK
General Director of Lactalis in Ukraine
January 2008 - March 2024
People and brands are the most important thing in the company
Renato RUSZCZYK took up the position of General Director of Lactalis Ukraine in January 2008.
Renato decided to continue working in one of the divisions of the world leader in the production of dairy products after twenty years of work in management positions at Mars Incorporated in South America and Australia.
“Working in Ukraine is like dancing tango: you need to take two steps to the right, one to the left,” is how Renato describes his experience of working in our country during the most difficult years of its independence.
A number of strategic measures implemented by Renato RUSCZYK since the beginning of his work in Ukraine have allowed the company to maintain its leadership position in segments important to the Group, as well as to demonstrate positive results in accordance with the agreement and expectations of the head office.
“People and brands are the most important thing in the company,” says Renato. “I am very happy that over the past 12 years we have contributed to the growth of many people and developed many brands. Moreover, some of our subordinates are now directors and general managers. What is truly inspiring is the belief that people have the opportunity to develop.”
Олена Уманська
Віце-Президент з маркетингу у США
"Тільки одним, що людина не біжить від складнощів, вона посилює свою силу"
Маркетинг в молочній галузі – це аналог спецслужб. Всі кроки прораховані наперед, зі зброєю стратегічної розвідки, тактичної розробки маршрутів / доріг і прикриття руху регулярної армії. А в роботі спецслужб основний чинник успіху є досягнення цілі в будь-яких «погодних умовах», блискавично адаптуватися до змін і утримання ситуації під контролем.
Мій улюблений принцип, без якого навряд чи щось вийшло: «Тільки одним, що людина не біжить від складнощів, вона посилює свою силу».
Отже, побажаю нам постійно вдосконалювати і збільшувати свою силу , бути стрімкими і не зупинятися на досягнутому.
